About Us

  • Mission Statement

    Making Fine Jewellery affordable to masses world over by use of Technology, Customer Empathy, Speed of Execution, Deep Product Knowledge & Fine Designing.

    Surat Diamond Jewellery manufactures and exports Diamond, Pearl, Silver and semi precious jewellery. Our Company is a unique blend of traditional values and leading-edge innovation. Our product range and aesthetic designs have evolved over 3 generations of diamentaires. We have a formidable Internet footprint, with customers buying and gifting our jewelry around the world.


    Surat Diamond Jewellery is managed by the 3rd generation of a diamentaire family. Our quality and attention-to-detail ensures that generation after generation of customers has a relationship with diamonds. Today, our brand has a captive Internet and Mail Order audience.

    We took a big leap into one-to-one marketing with suratdiamond.com in late 1998. On January 10, 1999, Mona Hair from TEXAS, USA became our first customer when she purchased 2 pearl necklaces online.

    Customer Delight

    Surat Diamond Jewellery is focused at offering customers a pleasant jewelry experience. Since inception, we have endeavored to make diamonds more accessible, transactions more convenient and the experience, as fulfilling as possible.

    By looking at diamond jewelry through the eyes of customers, we have grown exponentially and are patronized by tens of thousands of customers around the word. Find out what our customers have to say in their own words.

    Our Products

    Surat Diamond designs jewellery to match your style, befit every occasion and suit your budget. Our products blend style with substance, so you can wear it and look a million bucks. We offer a wide range of products from Certified Solitaires, Real Diamonds & Precious Stones Jewellery, Freshwater Pearl, Gemstone, Silver & Fashion Jewellery in the Price range of Rs.350/- to Rs.25 lacs. Number of current designs in our catalogue – 5000+ standard jewellery & 65000+ Certified Solitaires.

    We source precious metals and stones from around the world. The raw material undergoes stringent quality tests by experienced gemologists. Our designers create contemporary as well as traditional Jewelry designs keeping in mind the aesthetics sense of different markets and cultures.

    The finished products are checked and rechecked to conform to our exacting specifications. Finally, the Jewelry is packed in durable gift boxes to ensure safe delivery.

    Awards and Recognition

    Today, Surat Diamond Jewellery is featured across leading e-commerce and auction sites in the US, UK, Australia and India. We are now an Internet brand, the world is our market and our jewellery is shipped all over the world.

    Even the press has taken note of our innovation and enterprise. Surat Diamond was featured by Business Today, a leading Indian business publication and India Abroad, a New York based publication for the Indian American community.

    In India, we have been working with the top most Brands like – Miles & More, Payback, SBI cards, ICICI Bank, Kotak, HDFC, Standard Chartered, Axis Bank, The Leela Hotels etc. Now, Surat Diamond is poised to come full circle and develop a retail presence in India


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